Our experience at ICE Barcelona and iGBA 2025

What need to know about these events? The main facts

Tens of thousands of iGaming experts attend ICE and iGB annually to stay ahead in a fast-evolving field. These conferences are key for business growth, innovation, and networking. Attendees aim to discover new products, connect with partners, and gain insights into emerging trends. They are essential for building relationships, finding solutions, and staying competitive in a constantly changing market.

ICE is the leading iGaming event

Historically known as the "International Casinos Exhibition," ICE has evolved over the years to encompass the entire gaming spectrum. From land-based to digital channels, ICE now caters to all sectors of the gaming industry, including betting, bingo, esports, lottery, mobile, social gaming, sports betting, and more. The event has established itself as the premier global gathering for gaming professionals, offering B2B networking opportunities that drive growth and development. As a platform under Clarion Gaming, ICE continues to be a key event for sourcing solutions and fostering innovation across the industry.

iGB Affiliate – traffic and lead generation

iGB Affiliate is the go-to event for anyone involved in driving quality traffic within the iGaming industry. Whether you're an established affiliate or a newcomer, iGB provides unparalleled opportunities to meet some of the most successful affiliates, SaaS providers, networks, agencies, and advertisers in the field. The event brings together a diverse range of professionals each focused on lead generation and quality traffic. For businesses looking to expand their reach and enhance their affiliate marketing efforts, iGB Affiliate is the perfect platform to connect and collaborate.

ICE and iGB moved to the new location in Barcelona

ICE was previously held in London, but it moved to sunny Barcelona this time. With its 240,000 square meters, the Fira Gran Via venue easily hosted both ICE and iGB. Our team was impressed by the excellent organization - from the thoughtful details to the impressive stands with incredible attractions and activities. We also enjoyed the city's atmosphere and were happy to get to explore Spain in this way.

Stuart Hunter, Managing Director at Clarion Gaming (which organized this events), stated: "The decision to relocate to Barcelona was driven by our customers and I am delighted that we have been able to bring their vision to life and in the process set new standards for the delivery of what are genuinely world-class global business events catering for every sector of the gambling technology industry."

OC24 Limited team in Barcelona - how was it?

Our specialists attended both ICE and iGB and were truly impressed by the scale and lot of opportunities these events offered. Fira Barcelona Gran Via hosted the industry leaders with their incredibly creative stands, attractions, giveaways, and other activities. It was fun and useful at the same time!

We had the chance to personally meet with our partners in game development, including Pragmatic Play, BGaming, Endorphina, and others. In addition to strengthening existing relationships, we made several new connections that we hope will lead to fruitful collaborations. We look forward to enhancing our cooperation to create high-quality and unique content and are open to exploring other partnership opportunities.