Interview with Our Partner BGaming
We at OC24 Limited had the chance to chat with Julia Alekseeva, Co-Chief Product Officer at BGaming, and it was really a rewarding conversation. BGaming is a trusted game provider, working with over 2,000 partners worldwide. The company has gained recognition and won the “Best Game Studio 2024” award at SIGMA Europe
Julia opened up about some success stories, described their plans for expanding into new markets, and gave us her view on where the industry is headed. We’re thrilled to share this interview with you – let’s dive in!

Michał Kurzanowski | 16.01.2025 |
- Successful collaboration with rapper Snoop Dogg
- Focus on creating high-quality slots and casual games
- Many factors influence a game's popularity
Q: Based on the reports, it’s clear that last year was incredibly productive for you, and we would like to talk more about it. BGaming launched a lot of exciting games, expanded into new markets, and had many successful partnerships. Of course, the standout moment was your collaboration with Snoop Dogg! So let’s break everything down step by step.
J: To grow and improve, we actively work with other experts in the iGaming industry. This collaboration speeds up our development process and helps us create better quality products. It’s a win-win for everyone involved, as we’ve seen with our partnerships with Scatters Club, Casinolytics, and popular brands like Blaze and Stake for branded game development.
One of our latest projects is Snoop Dogg Dollars, developed in partnership with the Roobet online casino, the famous rapper Snoop Dogg, and Casinolytics. It was released on October 30, and we believe it will be a big success!
Q: We’re sure this slot is bound for success. We wish you even more such collaborations with celebrities in the future!
Speaking of growth, could you share your plans for expansion into new markets?
J: Right now, we’re focused on expanding into markets like Spain, Mexico, Colombia, Lithuania, Bulgaria, and Georgia. These areas are quite new for us, and we're just starting to build relationships and grow there. Our goal is to establish a solid presence and form as many strong partnerships as possible in these regions.
Q: Can you share your insights on the current market situation and player preferences? Are there any noticeable trends in the themes of the most popular games?
J: BGaming analytics show that casual games are indeed gaining popularity among players and have carved out their own niche in the market. It makes sense, as more and more people today are looking for quick, interactive sessions that keep them engaged and entertained in shorter bursts.
I think these new types of games will continue to grow and secure their spot within the gambling industry. Developers are likely to build on these trends, introducing fresh features and creative elements that might combine traditional slot mechanics with real-time action. This ability to adapt means these games are here to stay, though they'll need continuous innovation to meet changing player expectations and stay relevant.
Q: Do you believe classic games and live shows will continue to captivate audiences in the future? How do you see these formats evolving, and where does BGaming fit into this?
J: Classic slots will always have their loyal fans, and there’s something timeless about the appeal of these games. For example, we recently released Royal Fruits MultiLines, a fruit-themed slot with a fresh take on the classic symbols, displayed on 5x4 reels. The game combines the nostalgia of traditional slots with modern features like customizable paylines and a personal Hall of Fame, making it both familiar and exciting. We believe this mix of tradition and creativity allows classic slots to hold their own, even against the trendiest fast-paced games.
Live casino shows have really changed the online gaming scene by mixing traditional casino games with fun game-show elements. This approach appeals to a wide range of players by making the experience more exciting and social, almost like watching live TV. As technology keeps improving, I expect this trend to grow, with even more complex gameplay, themed shows, and possibly augmented reality features to enhance interaction.
Right now, we at BGaming don’t plan to add live shows to our portfolio because we’re focused on creating high-quality slots and casual games with top-notch mechanics that will be popular among players and streamers.
Q: Thank you for a detailed response, we truly appreciate your insights. To wrap up, could you share with our readers which BGaming games are in the highest demand and why?
J: Many factors influence a game's popularity, so it’s hard to pinpoint one reason that applies to all of them. But here’s my take. Among casual games, Plinko and Space XY are top favorites. Plinko is well-loved partly because players are familiar with its classic predecessor, while Space XY stands out with its space theme and unique mechanics.
For slots, Burning Chilli X, Wild Tiger, and Bonanza Billion are especially popular. Each offers an engaging theme and eye-catching design. Burning Chilli X has a fiery Mexican vibe, Wild Tiger brings in Asian themes with majestic tigers, and Bonanza Billion offers dynamic gameplay with cascading wins.
Q: Thank you for taking the time to speak with us today! Your expansion plans and strategic vision for the future are exciting, and we can’t wait to see how they unfold. We’re glad to cooperate with BGaming and look forward to the next chance to chat with you.
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