Questions and Answers with Gamzix game studio

Q: At OC24 Limited, we’re proud to cooperate with innovative partners like Gamzix, and it’s truly an honor for us to conduct this interview. Before we dive into your latest game releases, could you please introduce yourself and tell us a bit about your role at Gamzix? We’d also love to hear a little about the company’s journey so far.

A: I’m James Davies, Head of Commercial at Gamzix. In my role, I focus on driving strategic partnerships, expanding our presence in regulated markets, and ensuring our commercial efforts align with both operator needs and player expectations. It’s a very hands-on position, and I’m fortunate to work closely with a talented and passionate team.

Gamzix was founded in 2020 with a clear mission: to create high-quality, visually engaging slot games that stand out in a competitive market. In just a few years, the company has built an impressive portfolio of over 60 titles, each designed with player experience at the core. From unique game mechanics to culturally diverse themes, Gamzix has quickly carved out its place in the iGaming space.

What excites me most about being part of the team is this balance of creativity and ambition. We’ve got a strong foundation – solid tech, a forward-thinking team, and a growing reputation. Now we’re focused on scaling up, forming meaningful partnerships, and continuing to surprise players with fresh, memorable content.

Q: Gamzix has recently launched some exciting new titles, such as Billie Wild, Patrick's Luck, Tiger Pot Hold and Spin, and Only Coins. Can you give us a brief overview of each of these games and what makes them unique in terms of gameplay and design?

A: "Billie Wild" takes players straight into the heart of the Wild West, with expanding wilds, multipliers, and free spins – plus the thrill of chasing wins up to 10,000x your bet. Then there’s "Patrick's Luck: Hold The Spin", which brings Irish folklore to life with leprechauns, pots of gold, and a unique 3-5-3 reel layout that offers 45 ways to win.

If you're after something more intense, "Tiger Pot: Hold The Spin" might be your pick. It’s an Asian-themed slot with high volatility, a max win potential of 10,000x, and the ever-popular Hold the Spin mechanic that keeps the adrenaline pumping. And for players who enjoy a sleek, focused experience, there’s "Only Coins". It’s a 3x3 slot that delivers fast-paced, satisfying gameplay with straightforward yet rewarding features that keep the action flowing and the excitement high.

Both "Only Coins" and "Patrick's Luck: Hold The Spin" include our Heap of Coins mechanic, adding an extra layer of thrill and big-win potential to the gameplay.

Q: In your recent releases, we’ve seen a variety of themes, from the Wild West in Billie Wild to the lucky charm vibes in Patrick's Luck. How do you decide on these diverse themes, and what kind of player experience are you aiming to create with each one?

A: Our diverse themes are chosen based on a combination of market research, player preferences, and cultural trends. We aim to create immersive experiences that resonate with players globally. For example, "Only Coins" delivers a luxurious Vegas-style theme, capturing the glitz and glamour of classic casino floors – perfect for fans of high-energy, feature-driven gameplay. Our upcoming release will also feature cultural elements to further enrich the player experience. By offering a variety of themes, we’re able to cater to different player interests and enhance overall engagement.

Q: When developing a game like Tiger Pot Hold and Spin, which introduces unique features like the "Hold and Spin" mechanic, how do you decide on the types of gameplay innovations to include? What role do player preferences play in shaping these decisions?

A: When developing games like "Tiger Pot: Hold The Spin", we’re always looking to integrate mechanics that not only elevate gameplay but also really connect with players. The “Hold and Spin” feature, for instance, brings an extra layer of excitement with respins and the potential for big wins

Player preferences are key to our development process. We actively analyze gaming trends and player behavior, but one of our biggest assets is the feedback we get through our collaborations with streamers. These partnerships give us direct insights into how players interact with our games in real time – what they love, what surprises them, and what keeps them spinning. It’s a huge advantage, helping us fine-tune our mechanics and deliver experiences that feel genuinely rewarding and in tune with what today’s players are looking for.

Q: With each new game, how do you ensure that your slots are catering to players across different regions? Are there certain features or themes that resonate more in specific markets, such as the UK, Europe, or Latin America?

A: We recognize that player preferences vary widely across different regions, and we take that into account with every game we create. Our slots are highly adaptable—from features and mechanics to visual style and promotions – making them accessible and enjoyable for players worldwide.

We also make a point to explore a wide range of themes – whether it's the Wild West, Irish folklore, Asian motifs, or the vibrant atmosphere of Vegas. This variety isn’t just about creativity; it’s about making sure every player can find something that speaks to them. For us, players are at the heart of everything we do, and we want each game to feel personal, engaging, and entertaining – no matter where you're playing from.

Q: Player engagement is key in today’s market. How do your new games keep players entertained and coming back? Are there specific mechanics or innovations you've introduced to boost retention?

A: Keeping players engaged is always a top priority for us. That’s why we design our games to be more than just spin-and-win experiences – we want every session to feel exciting, rewarding, and full of possibilities.

One of the ways we do this is through tournaments. Whether it’s a network tournament across multiple platforms or a local one tailored to a specific casino, these events bring a fun, competitive edge to gameplay. They create a shared experience where players can climb leaderboards, win extra prizes, and feel part of something bigger.

We also offer free round promotions, which let players explore our games and features without extra risk – just pure enjoyment and discovery.

Our latest addition is the Buy Bonus feature, which we’ve introduced in "Billie Wild" and "Only Coins". This gives players the option to jump straight into the most thrilling part of the game – the bonus round – without waiting for it to trigger naturally. It’s perfect for those who enjoy fast-paced gameplay and want direct access to high-energy, high-reward moments.

Q: As we look ahead to 2025, what can we expect from Gamzix? Are there any exciting new game releases, innovations, or strategic goals for this year that you can share with us?

A: 2025 is shaping up to be a really exciting year for Gamzix. We’ve got a strong lineup of new game releases on the way – each designed to surprise, entertain, and bring something fresh to the table. With our new game engine, enhanced graphics, and unique sound design, we’re taking the visual and audio experience to the next level. Players can expect even more immersive worlds, dynamic features, and creative mechanics that keep gameplay exciting from the first spin to the last.

Our main focus is to continue creating games that players genuinely love – games that are not only fun and engaging but also offer something different every time you play. And while we’re committed to entertainment, we also take responsible gaming seriously. We believe in creating experiences that are enjoyable and balanced, where players can have fun while staying in control. That’s a core part of how we design our games – and something we’ll continue to prioritize as we grow.